Digital marketing is a part of non-traditional marketing, which uses online and web-based technologies including desktop computers, handheld personal computers and other electronic media and networking platforms to advertise various products and services worldwide. It has become the backbone of many companies’ marketing strategies, enabling them to reach out to a larger audience and increase their customer base. In today’s highly competitive business environment, digital marketing and advertising serve as a highly effective medium to reach potential customers all over the world. The major benefits of online marketing include:
By increasing your brand’s visibility, you increase your sales. Online marketing campaigns are generally managed through high quality online marketing tools and channels which are integrated with effective landing pages. These landing pages are highly targeted and designed to target the exact audience, enabling you to successfully generate highly qualified leads, while lowering costs and eliminating wasted marketing resources. Some of the key components of effective online marketing include:
As compared to traditional advertising techniques, internet based marketing strategies are quite cost-effective and reach a wider audience. Today, online marketing channels are available on the internet in various formats such as RSS feeds, blogging platforms, podcasting, video, instant messaging and social media. Apart from these, there are many other channels such as search engine optimization (SEO), banner advertising, paid search advertising, display advertising, email marketing, video production and distribution, web directory submission, paid inclusion, display advertising, electronic newsletters and mobile messaging options, which help in effectively leveraging online advertising budgets.