Social media marketing has emerged as a crucial marketing strategy for businesses in recent years. The key selling point of social media marketing services is that it allows for the quick measurement and the quick release of customer data and customer preferences. There are a number of ways to target your audience through social media. Here are just some:
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Blogs. Websites like WordPress and Blogger have become all but mandatory tools for Internet Marketers. These platforms enable Marketers to easily update content, add pictures and videos, manage themes, and add content. They offer a platform where Marketers can engage and communicate with their prospects, providing them with valuable information, interactivity and feedback. While blogs address the most common questions, videos and vlogs (videos that offer tips and tricks) are ideal for brand building and community interaction.
Facebook. With over 80 million users and a lot of developers building applications for it, Facebook is one of the fastest growing social media marketing examples. It offers a platform for Branding and connecting with customers. Like blogs, it also enables Marketers to give away valuable information, interactivity and measure results. However, it’s important to remember that Facebook is an online social network and requires careful planning and strategy to be successful.
YouTube. YouTube is one of the most well-known video sharing sites that has arguably revolutionized online marketing. This website offers easy-to-use video tutorials, audios and other forms of interactive media that help Marketers promote their brands effectively. While, it’s possible to reach all users on all social media websites, marketers must exert significant effort to target audiences and encourage feedback.
Twitter. Just as Facebook and YouTube, Twitter too has become one of the most prominent and fastest growing social media websites. Twitter is a short form of micro blogging that enables Marketers to easily interact with their clients and potential clients. It also allows marketers to share links, articles or videos with millions of people at the same time. Unlike Facebook, it’s easier to reach clients on Twitter unlike other social networks which requires more personal touch.
LinkedIn. LinkedIn is one of the most comprehensive and professional networks in the world. It enables businesses to connect with people who are in similar business positions, geographic locations, backgrounds and experiences. The platform connects Marketers to their target audience and helps in generating leads, creating relationships and creating business. It’s not surprising that LinkedIn is ranked as the top networking site in the US and is growing by leaps and bounds every single day.